• We Can Do lt!” –Rosie the Riveter. Helaine Victoria Press: Hard at work bringing you women's history on postcards. The back provides information on how to receive a catalog and explains the importance of Rosies. Rosie the Riveter symbolizes an historical moment during WWII when women of all classes, ages, and colors entered the factories and moved into nontraditional jobs.

Rosie the Riveter bookmark

From Women Making History: The Revolutionary Feminist Postcard Art of Helaine Victoria Press by Julia M. Allen and Jocelyn H. Cohen

  • Helaine Victoria Press printed 100s of thousands of bookmarks to be given away with mail orders and at conferences and festivals. A bookmark was always added with the sale of every out-of-print book by and about women. This particular bookmark included two postage stamp size photographs of postcards from the Bread & Roses series in addition to the Rosie the Riveter image. On most of the offset press runs, there was an extra space in the margin, and Nancy Poore and Jocelyn Cohen had come up with the idea to fill it with two or three bookmarks. After all, doing so did not add to the cost of the press run, just a little time to pre-press production, and what a bonus! Printed 6” x 2” in sepia, orange and peach, and sepia and turquoise.
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Subjects
  • HISTORY / Women
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