- The catalog cover was printed letterpress in two colors, using multiple typefaces and many ornaments. The cover, reminiscent of early advertising art produced in job shops with a set up similar to Helaine Victoria’s, looked like a type sampler. The inside 16 pages were printed offset and included the Helaine Victoria Guide and Price List to Books By and About Women Booklist Number 4, offering over 300 out of print and rare books by and about women. Each book was annotated, and they were divided into categories such as Suffrage, Biography, Diaries, and so on. Interspersed among the book entries were First Day Covers related to a category or book title. Helaine Victoria Press also began selling the NOW New York series of First Day Covers and listed in the catalog those produced to date.
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