- Helaine Victoria Press printed 100s of thousands of bookmarks to be given away with mail orders and at conferences and festivals. A bookmark was always added with the sale of every out-of-print book by and about women. This particular bookmark coincided with the printing of the new Elsa Gidlow postcard. On most of the offset press runs, there was extra space in the margin, and Nancy Poore and Jocelyn Cohen came up with the idea to fill it with two or three bookmarks. After all, doing so did not add to the cost of the press run, just a little time to pre-press production, and what a bonus! Printed 7 ¼” x 2” in sepia, orange and peach.
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