• Helaine Victoria Press printed these bags for a large press release mailing to announce the Latina series. Bags made a unique impression and were easier to print letterpress than a traditional envelope. They also became a signature motif associated with Helaine Victoria Press.

History & Culture of U.S. Latinas and Latin American Women postcard series press release mailing bag

From Women Making History: The Revolutionary Feminist Postcard Art of Helaine Victoria Press by Julia M. Allen and Jocelyn H. Cohen

  • The 6 ½” x 9 ½” white paper bag was colorfully printed letterpress in green and orange to announce the new U.S. Latinas and Latin American Women series of seven postcards with captions printed in both Spanish and English versions. The mailing included a press release and a postcard. It was mailed to about 250 journals and Spanish language newspapers and other political and social organizations. The mailing also went to women’s and politically left bookstores.
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Subjects
  • HISTORY / Women
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