• The special postcard logo was first used in 1979 and was reserved only for those postcards printed letterpress.

Helaine Victoria Press logo used on letterpress printed postcards

From Women Making History: The Revolutionary Feminist Postcard Art of Helaine Victoria Press by Julia M. Allen and Jocelyn H. Cohen

  • Traditionally, postcard publishers had their own unique postcard logos. Before printing the Bread & Roses and Women & Ecology series, Jocelyn Cohen and Nancy Poore decided it was time to have their own postcard logo, too. Using elements from the printshop, they pulled proofs and did a paste up of their idea and sent it out to the engraver. To create the postcard logo, they used a little dingbat engraving of a letterpress, hand set a ribbon border from their piece ornaments and hand set type in Munder: STILL PRINTING TODAY THE HISTORIC WAY. The large circular cam and one side of the image of the letterpress formed a “P.” Then, they used Parsons type face to set the remaining three letters to make Post, plus the letters that spelled out “Card,” to create the word Post Card. And, of course, they handset the word “stamp” to designate where to place the postage stamp.
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  • HISTORY / Women
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