- Fig. 5. Advertisement for Windhoek Lager, found in the program for a professional rugby game in 2011. Windhoek is a Namibian brewery, and its lager is widely available in South Africa. The fine print reads, “It takes courage and an unwavering commitment to play rugby. Give 100%, [sic] 100% of the time and you’ll make the cut. Anything less is inconceivable. We brew Windhoek Lager in much the same way. A single-minded dedication and commitment to brewing only 100% pure beer is at the heart of everything we do—let’s face it, you can’t fake 100% pure beer.”
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