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Competitive Advantage Strategy in Cultural Heritage Management: A case-study of the Mani area in the southern Peloponnese, Greece
Konstantina Liwieratos
This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public. The lack of a precedent managed in this way has necessitated the creation of a case-study, a strategic management model for the Mani, a region in the southern Peloponnese, Greece. The region is rich in cultural heritage but has been largely abandoned and the region's many different aspects and the urgent need to save the Mani's heritage are the main reasons for its selection in this study. The result is a strategic management and development plan for the Mani and a paradigmatic strategic model for further cases internationally.
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Front Cover
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Title Page
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Copyright
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Table of Contents
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Lists of Tables and Figures, Maps, and Plates
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ABSTRACT
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ACKNOWLEDGMENTS
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INTRODUCTION
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CHAPTER 1. METHODOLOGY
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CHAPTER 2. HERITAGE MANAGEMENT ISSUES
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CHAPTER 3. PROPOSED STRATEGY FOR HERITAGE MANAGEMENT
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CHAPTER 4. THE CASE-STUDY REGION OF MANI: DATA COLLECTION, DATA ANALYSIS AND MANI’S DIAMOND
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CHAPTER 5. MANI’S DEVELOPMENT PROJECT
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CHAPTER 6. CONCLUSION
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APPENDIX A: THE BURRA CHARTER (1999)
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APPENDIX B: THE NARA DOCUMENT ON AUTHENTICITY
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APPENDIX C: LISTS OF MONUMENTS AND THEIR CONDITION
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APPENDIX D: DEVELOPMENT PROJECTS PROPOSED OR UNDERTAKEN IN MANI
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APPENDIX E: QUESTIONNAIRE
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APPENDIX F: INTERVIEWS UNDERTAKEN
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APPENDIX G: PUBLICATIONS, ARCHIVES, LIBRARIES AND SITES
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APPENDIX H: MAPS
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APPENDIX I: PLATES
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REFERENCES
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Citable Link
Published: 2009
Publisher: BAR Publishing
- 9781407305233 (paperback)
- 9781407335087 (ebook)
BAR Number: S1989