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History of Marshall Field & Co., 1852-1906
Robert W. Twyman-
Frontmatter
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1. FOUNDING OF THE FIRM (page 1)
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2. MARSHALL FIELD: RISING YOUNG MERCHANT (page 9)
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3. THE MAN AND THE OPPORTUNITY (page 15)
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4. FIELD, LEITER AND COMPANY: RETAIL AND WHOLESALE (page 21)
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5. YEARS OF TRIAL (page 38)
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6. YEARS OF TRIAL (CONTINUED) (page 49)
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7. PERSONNEL (page 61)
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8. NEW HANDS AT THE HELM (page 83)
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9. NEW HANDS AT THE HELM (CONTINUED) (page 105)
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10. CUSTOMER SERVICES (page 121)
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11. ADVERTISING (page 136)
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12. THE NEW AND THE OLD (page 154)
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NOTES (page 179)
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BIBLIOGRAPHY (page 236)
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INDEX (page 244)
Journal Abbreviation | Label | URL |
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BHR | 29.2 (Jun. 1955): 200 | http://links.jstor.org/sici?sici=0007-6805%28195506%2929%3A2%3C200%3AHOMFAC%3E2.0.CO%3B2-N |
MVHR | 41.3 (Dec. 1954): 532-533 | http://links.jstor.org/sici?sici=0161-391X%28195412%2941%3A3%3C532%3AHOMF%26C%3E2.0.CO%3B2-L |
JM | 19.3 (Jan. 1955): 305-307 | http://links.jstor.org/sici?sici=0022-2429%28195501%2919%3A3%3C305%3AHOMF%26C%3E2.0.CO%3B2-R |
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Citable Link
Published: 1954
Publisher: University of Pennsylvania Press