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Protect Our Aiga, Samoa
From Chapter 6
Page 277 →Figure 29. Protect Our Aiga, Samoa (2020), pictorial image from Michel Tuffery’s Handle with Care series, an ongoing project begun in March 2020 in consultation with Pacific Health Plus, Porirua, that responds to the COVID-19 global pandemic. The campaign was designed to convey simple messaging directly to Māori and Pasifika communities, which have been disproportionately impacted by the pandemic. The images, which were displayed as posters in different public spaces, adapt vintage postage stamps from Aotearoa New Zealand and other Pacific Islands. While encouraging community members to “stamp out” coronavirus by staying home, washing hands, and wearing masks, the posters emphasize ties to ancestry and culture as part of a holistic approach to healthcare and urge particular care for elders. This poster is based on a Western Samoan postage stamp, “Samoan Girl and Kava Bowl,” issued in 1935. Courtesy of Michel Tuffery, MNZM, and Jayne Tuffery, with special thanks to Lee Pearce.