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  3. Memetic Rhetorics: Toward a Toolkit for Ethical Meming

Memetic Rhetorics: Toward a Toolkit for Ethical Meming

Derek M. Sparby
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Memes are omnipresent online and have become an increasingly important facet of not only the field of digital rhetorics, but of pop culture in general. What appear to be little more than funny images with a punchline, however, are actually powerful vehicles for culture and ideology. In Memetic Rhetorics, Derek M. Sparby untangles some of the complexities of memes by determining how memes function rhetorically in our society, examining rhetorical ethical considerations, highlighting how memes fuel cultural ideology, and finding ways to reveal and reject uncritical memetic behaviors. Through this careful look at the rhetoric and ethics of memes, Memetic Rhetorics demonstrates that memes manipulate and reflect culture and ideology and thus shape our identities and our world.
  • Cover
  • Title Page
  • Copyright
  • Dedication
  • Contents
  • List of Figures
  • Acknowledgments
  • Chapter 1. The Need for a Rhetorical Ethical Memetic Toolkit
  • Chapter 2. The Elements of a Memetic Rhetorical Toolkit—The Secret to a Successful Meme
  • Chapter 3. Memetic Screens and Signaling Belonging in and Drawing Boundaries for Feminist and Queer Digital Spaces
  • Chapter 4. An Ethical Framework for Memes and Privacy
  • Chapter 5. Countermeming to Flip Memetic Gender Narratives: The Case of Fake Geek Girl
  • Conclusion: Toward an Ethical Rhetorical Meme Pedagogy
  • References
  • Index
The publisher gratefully acknowledges the support of the Sweetland Center for Writing in making this book possible.
Citable Link
Published: 2023
Publisher: University of Michigan Press
License: Creative Commons Attribution-NonCommercial 4.0 International license
ISBN(s)
  • 978-0-472-90309-2 (open access)
Series
  • Sweetland Digital Rhetoric Collaborative
Subject
  • Media Studies:New Media

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A white man in a backwards cap and fur coat looks directly at the camera as he stands in a doorway. Top text reads, “You buy the liquor I’ll buy the beer.” Bottom text reads, “Case of Natty Lite.”

Scumbag Steve

White man holds a joint between his lips while looking at the camera and smiling. Top text reads, “Sleeps on your couch.” Bottom text reads, “Makes breakfast.”

Good Guy Greg

White man with soul patch and wearing a blue polo shirt with a popped collar smiles. Top text reads, “Cuts you off in traffic.” Bottom text reads, “Because his mother had a stroke was in need of immediate medical assistance.”

Misunderstood Mitch

Black man in a suit and tie with a neutral face looks directly into the camera. Top text reads, “That was one expensive hoe.” Bottom text reads, “But I do a lot of gardening, so I need it to last.”

Successful Black Man

White overweight man with acne, glasses, and a neckbeard looks smugly at the camera. Top text reads, “Critical of behaviour undertaken in stressful apocalyptic situation.” Bottom text reads: “Panics in everyday social interactions.”

Butthurt Dweller

White man running a marathon in a purple t-shirt smiles at the camera while drenched in sweat. Top text reads, “Runs marathon and wins.” Bottom text reads, “My heart.”

Ridiculously Photogenic Guy

White woman with long brown hair rests her chin on her hand and smiles at the camera. Top text reads, “Walks in on you masturbating.” Bottom text reads, “Flashes you.”

Good Girl Gina

White woman with medium-length brown hair, glasses, and a Pac-Man shirt looks at the camera. Top text reads, “Has a headache.” Bottom text reads, “Still gives you a handjob.”

Cool Chick Carol

Young white woman with medium-length brown hair looks at the camera with wide eyes and a wild smile. Top text reads, “Let’s leave Skype on.” Bottom text reads, “So we can watch each other sleep.”

Overly Attached Girlfriend

Young white man with short brown hair looks at the camera with wide eyes and a wild smile. Top text reads, “You haven’t texted me in 1 minute and 42 seconds.” Bottom text reads, “Why are you ignoring me?”

Overly Attached Boyfriend

Photos of a young white man and young white woman with matching wide eyes and wild smiles have been superimposed together so it looks like they are next to each other in the same room. Top text reads, “Parents try to separate us.” Bottom text reads, “Suicide pact.”

Overly Attached Girlfriend and Overly Attached Boyfriend

The head of a white woman making an aggravated face floats on a pink and purple pinwheel background. Top text reads, “Women should be treated equally to men.” Bottom text reads, “Except when women are treated better.”

Privilege Denying Feminist

Still shot taken from a longer video shows a white woman with short hair and wide eyes who appears to be about to shout at the white man in front of her. Top line of text reads, “Ma’am could you please calm d-.” Bottom line reads, “>DID YOU JUST ASSUME MY GENDER?!?”

Triggered Feminist

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand. She has been photoshopped onto a pinwheel background with varying shades of pink. Top text reads, “Self-proclaimed title of ‘nerd.’” Bottom text reads, “What is World of Warcraft?”

Fake Geek Girl

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand.

Original photo of FGG

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand. She has been photoshopped onto a pinwheel background with varying shades of pink. Top text reads, “Hasn’t read all 900 issues of Batman.” Bottom text reads, “Neither have you.”

Fake Geek Girl Countermeme 1

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand. She has been photoshopped onto a pinwheel background with varying shades of pink. Top text reads, “Makes common beginner’s mistake.” Bottom text reads, “‘Idiot nerd girl.’”

Fake Geek Girl Countermeme 2

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand. She has been photoshopped onto a pinwheel background with varying shades of pink. Top text reads, “It’s okay.” Bottom text reads, “You can still be one too.”

Fake Geek Girl Countermeme 3

A white woman with long dark hair and thick glasses smirks at the camera and shows off the word “NERD” written on the palm of her hand. She has been photoshopped onto a pinwheel background with varying shades of pink. Top text reads, “Who are you.” Bottom text reads, “To say she’s not?”

Fake Geek Girl Countermeme 4

Two white men smile and laugh while playing video games. Top text reads, “‘Women don’t read comics.’” Bottom text reads, “Has only read V for Vendetta.”

Fake Nerd Guy 1

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