The Fifteenth Millionth Model T (the last one) with Henry and Edsel Ford, 1927. Henry Ford was forced to shut down production because the Model T’s market share had slumped. The experience served as a painful lesson that the low price of the Model T did not sustain the brand’s sales.
From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. ClarkeCreator(s) | |
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