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Trust and power : consumers, the modern corporation, and the making of the United States automobile market
Sally H. Clarke-
Cover
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Title Page
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Copyright and Permissions
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[Dedication]
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List of Illustrations
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List of Tables
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Film Clip
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Acknowledgments
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Abbreviations: Archives, Collections, and Libraries
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1 The Henry Ford Collections
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2 Archives and Collections (Other than the Henry Ford)
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3 Records and Briefs of Court Cases
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Introduction
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Part I A New Market, 1896–1916
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[Intro]
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1 Risks of Innovation, Risks of Injury
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[Intro]
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Prologue: The Auto Market in the 1890s
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Innovation in a New Market: Risk-Takers
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Images of Risk-Taking and Other Motives for Buying Cars
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The Virtues of Sociability
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Risk-Takers and Litigation
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Conclusion
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2 New Firms and the Problem of Social Costs
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[Intro]
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The Privity Requirement and the Structure of the Modern Firm
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Toward a Commercial Market: 1908–1916
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Persistent Defects: 1911–1914
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MacPherson v. Buick: Demonstrating Liability in Court
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Conclusion
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Part II A Mass Market, 1916–1941
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[Intro]
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3 Corporate Strategies and Consumers’ Loyalty
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[Intro]
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The Demise of the Model T
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GM’s 1921 Product Policy
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Walter P. Chrysler’s Company
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Putting Management on a “Scientific” Basis: Statistical Controls
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Consumers as Abstractions: A Managerial Dilemma
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Conclusion
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4 Engineering a Mass Product
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[Intro]
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Corporate Research and Consumers’ Risks in a Mass Market
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MacPherson v. Buick and the Ambiguous Nature of Inspections
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Public and Private Oversight
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Public Relations and Shaping Risks
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Products Liability Insurance
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Conclusion
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5 A Machine Age Aesthetic
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[Intro]
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An Institutional Basis for Styling at GM
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GM’s Art and Colour Section
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Managing Design for a Machine Age Aesthetic
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The Cord 810
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Conclusion
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6 The Franchised Car Dealer and Consumers’ Marketing Dilemma
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[Intro]
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Franchised Dealers and the Market for Autos
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Franchising in the Mass Market: Divergent Interests
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Trying to Reshape the Demand Side of the Market
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Rethinking the Relationship between Dealers and Consumers
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Conclusion
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Part III A Mature Market, 1945–1965
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[Intro]
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7 Automobiles and Institutional Change
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[Intro]
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Prelude: The Postwar Market
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Marketing Automobiles: A Quantitative Portrait, 1945–1965
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The Firm: Producing Cars
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The State: The Fed’s Liberalized Credit Terms
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The Family: Women’s Work and Women’s Credit
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Conclusion
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Conclusion
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Appendix Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914
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Notes
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Introduction
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Part I [Intro]
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1 Risks of Innovation, Risks of Injury
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2 New Firms and the Problem of Social Costs
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Part II [Intro]
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3 Corporate Strategies and Consumers’ Loyalty
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4 Engineering a Mass Product
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5 A Machine Age Aesthetic
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6 The Franchised Car Dealer and Consumers’ Marketing Dilemma
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Part III [Intro]
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7 Automobiles and Institutional Change
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Conclusion
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Appendix Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914
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Index
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[A-G]
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[H-O]
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[P-Z]
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About the Author
Journal Abbreviation | Label | URL |
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TC | 49.1 (2008): 275-277 | http://muse.jhu.edu/journals/technology_and_culture/v049/49.1wells.html |
HEB Id | Title | Authors | Publication Information |
---|---|---|---|
heb04041.0001.001 | The Art of American Car Design: The Profession and Personalities. | Armi, C. Edson . | University Park: Pennsylvania State University Press, 1988. |
A Consumer's Republic: The Politics of Mass Consuption in Postwar America. | Cohen, Lizabeth. | New York: Alfred A. Knopf, 2003. | |
heb04043.0001.001 | Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States. | Hirschman, Albert O. | Cambridge: Harvard University Press, 1970. |
heb04049.0001.001 | From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States. | Hounshell, David A. | Baltimore: The Johns Hopkins University Press, 1985. |
Twentieth-Century Limited: Industrial Design in America, 1925-1939. | Meikle, Jeffrey L. | Philadelphia: Temple University Press, 1979. | |
heb04045.0001.001 | Ford: The Times, the Man, the Company. | Nevins, Allan, and Frank Ernest Hill. | New York: Charles Scribner's Sons, 1954. |
HEB94045.0002.001 | Ford: Expansion and Challenge, 1915-1933. | Nevins, Allan, and Frank Ernest Hill. | New York: Charles Scribner's Sons, 1957. |
heb04045.0003.001 | Ford: Decline and Rebirth, 1933-1962. | Nevins, Allan, and Frank Ernest Hill. | New York: Charles Scribner's Sons, 1964. |
My Years with General Motors. | Sloan, Alfred P. | New York: Doubleday, 1963. |
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Citable Link
Published: c2007
Publisher: Cambridge University Press
- 9780521120388 (paper)
- 9780511098697 (ebook)
- 9780521868785 (hardcover)