- Figure 7.1 Chevrolet Impala, 1959. Although Chevrolet represented the bottom rung of GM’s price ladder of brands, the Impala was expensive and most of its new-car buyers were among the richest third of the population.
Chevrolet Impala, 1959. Although Chevrolet represented the bottom rung of GM’s price ladder of brands, the Impala was expensive and most of its new-car buyers were among the richest third of the population.
From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. ClarkeCreator(s) | |
---|---|
Subjects |
|
Citable Link |