Trust and power : consumers, the modern corporation, and the making of the United States automobile market

Clarke, Sally H.

Sally H. Clarke

You don't have access to this book. Please try to log in with your institution. Log in

Cover
Title Page
Copyright and Permissions
[Dedication]
List of Illustrations
List of Tables
Film Clip
Acknowledgments
Abbreviations: Archives, Collections, and Libraries
- 1 The Henry Ford Collections
- 2 Archives and Collections (Other than the Henry Ford)
- 3 Records and Briefs of Court Cases
Introduction
Part I A New Market, 1896–1916
- [Intro]
- 1 Risks of Innovation, Risks of Injury
  - [Intro]
  - Prologue: The Auto Market in the 1890s
  - Innovation in a New Market: Risk-Takers
  - Images of Risk-Taking and Other Motives for Buying Cars
  - The Virtues of Sociability
  - Risk-Takers and Litigation
  - Conclusion
- 2 New Firms and the Problem of Social Costs
  - [Intro]
  - The Privity Requirement and the Structure of the Modern Firm
  - Toward a Commercial Market: 1908–1916
  - Persistent Defects: 1911–1914
  - MacPherson v. Buick: Demonstrating Liability in Court
  - Conclusion
Part II A Mass Market, 1916–1941
- [Intro]
- 3 Corporate Strategies and Consumers’ Loyalty
  - [Intro]
  - The Demise of the Model T
  - GM’s 1921 Product Policy
  - Walter P. Chrysler’s Company
  - Putting Management on a “Scientific” Basis: Statistical Controls
  - Consumers as Abstractions: A Managerial Dilemma
  - Conclusion
- 4 Engineering a Mass Product
  - [Intro]
  - Corporate Research and Consumers’ Risks in a Mass Market
  - MacPherson v. Buick and the Ambiguous Nature of Inspections
  - Public and Private Oversight
  - Public Relations and Shaping Risks
  - Products Liability Insurance
  - Conclusion
- 5 A Machine Age Aesthetic
  - [Intro]
  - An Institutional Basis for Styling at GM
  - GM’s Art and Colour Section
  - Managing Design for a Machine Age Aesthetic
  - The Cord 810
  - Conclusion
- 6 The Franchised Car Dealer and Consumers’ Marketing Dilemma
  - [Intro]
  - Franchised Dealers and the Market for Autos
  - Franchising in the Mass Market: Divergent Interests
  - Trying to Reshape the Demand Side of the Market
  - Rethinking the Relationship between Dealers and Consumers
  - Conclusion
Part III A Mature Market, 1945–1965
- [Intro]
- 7 Automobiles and Institutional Change
  - [Intro]
  - Prelude: The Postwar Market
  - Marketing Automobiles: A Quantitative Portrait, 1945–1965
  - The Firm: Producing Cars
  - The State: The Fed’s Liberalized Credit Terms
  - The Family: Women’s Work and Women’s Credit
  - Conclusion
Conclusion
Appendix Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914
Notes
- Introduction
- Part I [Intro]
- 1 Risks of Innovation, Risks of Injury
- 2 New Firms and the Problem of Social Costs
- Part II [Intro]
- 3 Corporate Strategies and Consumers’ Loyalty
- 4 Engineering a Mass Product
- 5 A Machine Age Aesthetic
- 6 The Franchised Car Dealer and Consumers’ Marketing Dilemma
- Part III [Intro]
- 7 Automobiles and Institutional Change
- Conclusion
- Appendix Automobile Dealer Agreements and Sales Manager Contracts, 1900–1914
Index
- [A-G]
- [H-O]
- [P-Z]
About the Author

Related Titles
HEB Id	Title	Authors	Publication Information
heb04041.0001.001	The Art of American Car Design: The Profession and Personalities.	Armi, C. Edson .	University Park: Pennsylvania State University Press, 1988.
	A Consumer's Republic: The Politics of Mass Consuption in Postwar America.	Cohen, Lizabeth.	New York: Alfred A. Knopf, 2003.
heb04043.0001.001	Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States.	Hirschman, Albert O.	Cambridge: Harvard University Press, 1970.
heb04049.0001.001	From the American System to Mass Production, 1800-1932: The Development of Manufacturing Technology in the United States.	Hounshell, David A.	Baltimore: The Johns Hopkins University Press, 1985.
	Twentieth-Century Limited: Industrial Design in America, 1925-1939.	Meikle, Jeffrey L.	Philadelphia: Temple University Press, 1979.
heb04045.0001.001	Ford: The Times, the Man, the Company.	Nevins, Allan, and Frank Ernest Hill.	New York: Charles Scribner's Sons, 1954.
HEB94045.0002.001	Ford: Expansion and Challenge, 1915-1933.	Nevins, Allan, and Frank Ernest Hill.	New York: Charles Scribner's Sons, 1957.
heb04045.0003.001	Ford: Decline and Rebirth, 1933-1962.	Nevins, Allan, and Frank Ernest Hill.	New York: Charles Scribner's Sons, 1964.
	My Years with General Motors.	Sloan, Alfred P.	New York: Doubleday, 1963.