Sapolio Ad, Image 1
From Chapter 7
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From Chapter 7
Page one of the advertising leaflet for Sapolio soap, an extensively advertised brand popular in the 1930s, where the visual grammar of blackness/dirt and whiteness/cleanliness unfolds over the panels. The image overlaps with page three of the booklet. (VC121.19; Courtesy of Vassar College)
From Chapter 7
Pages two and three of the Sapolio soap advertising leaflet. (VC121.19; Courtesy of Vassar College)
From Chapter 7
Pages four and five of the Sapolio soap advertising leaflet. (VC121.19; Courtesy of Vassar College)
From Chapter 7
Pages six and seven of the Sapolio soap advertising leaflet. (VC121.19; Courtesy of Vassar College)
From Chapter 7
Page eight of the Sapolio soap advertising leaflet. (VC121.19; Courtesy of Vassar College)